3D Direct Mail
Why Does 3D Direct Mail Stand Out? This time, I had a Q&A (over email) with Travis Lee, Co-Founder and President of 3D Mail Results. 3D Mail Results helps direct mail marketers increase the return on investment of their direct mail with creative, unique, and...
How to Build a Business
How to Build a Business if you are a Printer or Direct Mail Agency We live and work in a complex communications ecosystem today. Companies that used to have clearly-defined functions or even specialties now cover a lot more ground. They offer many of the same products...
JULY 2022 PAPER MARKET UPDATE
PAPER EXCELLENCE GROUP AGREES TO ACQUIRE RESOLUTE The Paper Excellence Group, through its wholly-owned subsidiary Domtar Corporation, and Resolute Forest Products Inc. (NYSE: RFP) (TSX: RFP), have entered into an agreement under which Domtar will acquire all of the...
Letter to our Clients
CCI Direct Mail's "Letter to our Clients" As we emerge from the COVID-19 Pandemic and put the challenges of the past 2 years behind us, I want to provide an update on the improvements CCI has made in order to ensure the success of our business. First and foremost, I...
U.S. Postal Service Announces New Prices for 2022
Originally Published by the United States Postal Service, written by David Coleman WASHINGTON, DC — Today the United States Postal Service filed notice with the Postal Regulatory Commission (PRC) of price changes to take effect July 10, 2022. The new prices, if...
Political Direct Mail
Political Direct Mail The first votes in Election 2022 have already been cast, but if you’re involved in a political campaign, it’s not too late to consider using direct mail. Whether it’s your first political rodeo or your 30th, your challenge remains the same: to...
5 Examples of Using Testimonials in Direct Mail
Customer endorsement strategies are regularly used in all direct marketing channels – TV, digital, radio, and print. Why? Because thoughtfully executed testimonial content plays a huge role in brand perception and conversion rates. Consumer research found 95% of...
Direct Mail Campaign Analytics
Identifying Successful Direct Mail Campaign Analytics: 5 Questions to Ask Today’s marketers have access to a variety of direct marketing campaign performance insights throughout the customer journey, which is propelling them to build better informed multichannel...
Scaling up Your Outreach Strategy
Scaling up Your Outreach Strategy: 5 Ways to Get Attention from High-Quality Prospects In today’s fast-paced, technologically-forward world, it’s business imperative to ensure that your marketing message reaches the right people at the right time through the right...
The Why’s and How’s of Competitive Research
The Why's and How's of Competitive Research: A Guide For Your Next Direct Mail Campaign For organizations using direct mail as a marketing channel to promote their brands, knowing what the competition is mailing can be extremely useful. Are you just starting out or...