by | Jun 30, 2022 | CCI Blog
Customer endorsement strategies are regularly used in all direct marketing channels – TV, digital, radio, and print. Why? Because thoughtfully executed testimonial content plays a huge role in brand perception and conversion rates. Consumer research found 95% of...
by | Jun 30, 2022 | CCI Blog
Identifying Successful Direct Mail Campaign Analytics: 5 Questions to Ask Today’s marketers have access to a variety of direct marketing campaign performance insights throughout the customer journey, which is propelling them to build better informed multichannel...
by | Jun 29, 2022 | CCI Blog
Scaling up Your Outreach Strategy: 5 Ways to Get Attention from High-Quality Prospects In today’s fast-paced, technologically-forward world, it’s business imperative to ensure that your marketing message reaches the right people at the right time through the right...
by | Jun 29, 2022 | CCI Blog
The Why’s and How’s of Competitive Research: A Guide For Your Next Direct Mail Campaign For organizations using direct mail as a marketing channel to promote their brands, knowing what the competition is mailing can be extremely useful. Are you just...
by | Jun 21, 2022 | CCI Blog
Direct mail trends have become difficult to anticipate, thanks to the impact of technology and other factors. In 2021, even with the continued pandemic, we saw a sharp economic recovery. Supply chain and labor difficulties present their own challenges to marketers as...
by | Oct 14, 2021 | CCI Blog, Uncategorized
CCI is now partnering with Who’s Mailing What! to provide our clients, suppliers, and partners with top tier service and industry insights. As CCI continues to grow and evolve, we are proud to be working alongside WMW! They are reimagining direct mail marketing...
