3D Direct Mail

3D Direct Mail

Why Does 3D Direct Mail Stand Out? This time, I had a Q&A (over email) with Travis Lee, Co-Founder and President of 3D Mail Results. 3D Mail Results helps direct mail marketers increase the return on investment of their direct mail with creative, unique, and...

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How to Build a Business

How to Build a Business

How to Build a Business if you are a Printer or Direct Mail Agency We live and work in a complex communications ecosystem today. Companies that used to have clearly-defined functions or even specialties now cover a lot more ground. They offer many of the same products...

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JULY 2022 PAPER MARKET UPDATE

PAPER EXCELLENCE GROUP AGREES TO ACQUIRE RESOLUTE The Paper Excellence Group, through its wholly-owned subsidiary Domtar Corporation, and Resolute Forest Products Inc. (NYSE: RFP) (TSX: RFP), have entered into an agreement under which Domtar will acquire all of the...

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Letter to our Clients

Letter to our Clients

CCI Direct Mail's "Letter to our Clients" As we emerge from the COVID-19 Pandemic and put the challenges of the past 2 years behind us, I want to provide an update on the improvements CCI has made in order to ensure the success of our business. First and foremost, I...

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U.S. Postal Service Announces New Prices for 2022

Originally Published by the United States Postal Service, written by David Coleman WASHINGTON, DC — Today the United States Postal Service filed notice with the Postal Regulatory Commission (PRC) of price changes to take effect July 10, 2022. The new prices, if...

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Political Direct Mail

Political Direct Mail

Political Direct Mail The first votes in Election 2022 have already been cast, but if you’re involved in a political campaign, it’s not too late to consider using direct mail. Whether it’s your first political rodeo or your 30th, your challenge remains the same: to...

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5 Examples of Using Testimonials in Direct Mail

5 Examples of Using Testimonials in Direct Mail

Customer endorsement strategies are regularly used in all direct marketing channels – TV, digital, radio, and print. Why? Because thoughtfully executed testimonial content plays a huge role in brand perception and conversion rates. Consumer research found 95% of...

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Direct Mail Campaign Analytics

Direct Mail Campaign Analytics

Identifying Successful Direct Mail Campaign Analytics: 5 Questions to Ask Today’s marketers have access to a variety of direct marketing campaign performance insights throughout the customer journey, which is propelling them to build better informed multichannel...

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Scaling up Your Outreach Strategy

Scaling up Your Outreach Strategy

Scaling up Your Outreach Strategy: 5 Ways to Get Attention from High-Quality Prospects In today’s fast-paced, technologically-forward world, it’s business imperative to ensure that your marketing message reaches the right people at the right time through the right...

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The Why’s and How’s of Competitive Research

The Why’s and How’s of Competitive Research

The Why's and How's of Competitive Research: A Guide For Your Next Direct Mail Campaign For organizations using direct mail as a marketing channel to promote their brands, knowing what the competition is mailing can be extremely useful. Are you just starting out or...

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